10 Signs You Are a Momtrepreneur

This is a guest post written by Adi Iager, Co-Founder of SKULK  – Your online shopping dashboard

1. When you describe your kids’ developmental stages as new features

2. When you realize Paul Graham scheduled a MeetUp at 06:30PM, and you get highly nervous

3. When you realize Paul Graham scheduled a MeetUp at 06:30PM, and you get your husband, parents and baby-sitter highly nervous

4. When you have guilt trips when you’re away from your kids, as well as when you are with your kids

5. When your Co-Founder sends you a last Email for the day at 4AM and you send him a first Email for the next day at 5AM

6. When half of your time establishing your venture is spent on finding a techy Co-Founder

7. When no matter how many times you’ve changed the wording of your speech, it always contains the words “when I was on my maternity leave”

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Adi Pitching SKULK to investors!

 8. When a potential investor asks you “and how is your REAL startup doing??”

9. When you flee with your laptop 10 min. before the baby-sitter is back home with your kids from kindergarten

10. When the kindergarten teacher asks you “so how is that nice little project of yours coming along?”

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Operation Tzuk Eitan from the eyes of my Eitan

Eitan (my 3-yr-old): Mom why do we need to go to the Mamad (security room)?

Me: Because there are bombs in the air and we need to be safe

Eitan: Why are there bombs?

Me: Because people are sending them

Eitan: Why?

Me: Because they are angry

Eitan: Why are they angry?

Well, what would you say to answer that? He is a 3 year old boy. He doesn’t yet know what air is, why does he need to learn what war is?

I had this discussion with my son at 8am this morning as we were standing in the mamad. We can’t sit there because this room is usually used for storage. In normal days we just go there to get stuff out or put them in. All I could think was, we’re lucky that we don’t live in Ashkelon or Be’er Sheva. The kids there do not need to ask why they need to go to the mamad, they are already used to it. I would never want my son to be used to it and stop asking me questions.

I remember the gulf war, when I was an 8 year old kid, as a fun experience. There was no school, we stayed home playing. We were up in the middle of the night sitting in the security room with our parents and eating candy. Making fun of the whole situation. Looking back at it now that I’m already a parent myself, I admire my parents for making us feel so safe and happy. For keeping the concerns to themselves and not letting us feel they are worried.

I hope when my Eitan grows up he would not even remember Operation Tzuk Eitan, but if he will – I hope he will remember feeling safe.

9 signs your kid is going to be an entrepreneur

1. When you say no, he thinks of a way to refine his offer and make it sound better

2. She finds a way to make even the most simple thing into a complicated game


My son Eitan climbing up the playground slide

3. He offers you to sell you his painting of 3 lines and a circle in exchange for a new bicycle

4. She cares more about the box from the new toy and what he can make out of it than he cares about the actual toy

5. When she is right about something, she makes sure everyone knows she said it first

6. When the daycare teacher tell the kids to put back the toys, you see him ordering everyone else around while not touching a single toy himself

7. He looks at the solution of the puzzle on the box and understands it, but still decides to do everything the opposite way

8. When he wants you to buy him something and you say you don’t want to spend money on it, he goes to your husband and asks him to loan you the money

9. She prefers watching Silicon Valley over Dora …

What about your kid? Has he/she shown one or more of these signs?

Only Mothers Know

It’s Yom Hazicaron (Memorial Day) in Israel. This is always a hard day for me. Even though I thankfully never lost anyone from my own family to this war we live in, I did lose two very good friends. And it happened within the same year, when I was only 18 years old.

The first, Roi Even, was a soldier that died in combat. It was right before he finished his army service and was supposed to be released. He was home on vacation when they suddenly called him for one last fight – a fight he never came back from. This was a life changing event for me, and what made me eventually become an officer in the Israeli army. A few months after Roi’s death, another friend – Yasmin (Jasmine) Karisi died in a terror attach. We were in the same group in the army, a small group of 22 girls trained to become officers. We were roommates, and went through everything together. Losing her so suddenly was one of the most terrifying things that happened to me, and I remember every detail from that horrible morning.

Since then, Tom Hazicaron is the hardest day for me in each year. I can’t help but thinking of their families. Not just Roi’s and Yasmin’s family, but the families of all of them. All those thousands of men, women and children who died in the army or in terror attacks.

The past few years, since I became a mother, this day became even harder. It’s only when you have a child of your own, a child that you carried for 9 months and gave life to, that you know true fear. The thought of something ever happening to this wonderful precious creature is heart stopping.

There is a famous Israeli song that says: ‘We are the children of winter 1973. When you had us you promised that by the time we grow up there will be no war, and we will not have to go to the army’ – but the kids born in 1973 after the war of Yom Kipur did go to the army, and peace is still missing from this country. I don’t even dare to dream that by the time my own kids will grow up there will be peace, but I sure hope so.

Tonight I will go out with my husband and 2 kids to celebrate the independence day of our country. Roi and Yasmin will stay in my thoughts, and so will the other 22,867 who died. May they all rest in peace.


This piece was originally published on Women2.0 and FastCompany


Before I was a mom, I used to think that the best time in my life to start a company would be before I had kids, but I never felt ready for it until I went on maternity leave. Three months after giving birth to my first son, I gave birth to my first startup. It turns out, motherhood was the best preparation for entrepreneurship that I could have asked for.

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See some of the momtrepreneurs that inspire me in the Roojoom below:

Momtrepreneurs That Inspire Me